In the Western world, the dieting industry racks in over 60 billion dollars in profit each year.
My question is, if they are so successful, then are their diets really working? Do we not still have millions of people struggling to lose weight? Have you not experienced it yourself? One diet after another after another.
If you were to go to a doctor for birth control and the doctor told you that there was only a 2% chance of it working – would you still buy it? I know I wouldn’t!
How does the diet industry manage to keep us buying if their products or services also only have a 2% likelihood of working?
Because they blame you.
If you are unsuccessful with their program or products, you simply do not have the willpower, you’re lazy you’re unmotivated and it’s all you.
You are not enough.
This is also how they sell you their products and services. By convincing you that you are flawed. prey upon your fears. They tell you That there is something that needs to be fixed and only their product or service will do it. I mean just look at all those before and after pictures! Obviously, they work right?
Pay close attention to your newsfeed, to marketing to everything! Everywhere you look there are messages telling you that you are not enough, and that, is how they make billions of dollars. You’re not skinny enough, you’re not healthy enough, you’re not pretty enough, you’re not fit enough. They prey upon our vulnerability and our need to fit in and be accepted in the ‘pack’ and just keep chipping away at our essence. I fell for it for far too long.
I want you to know that you are not just ‘enough’ you are MORE than enough.
Right here, right now, no matter what your size, colour, shape, gender or what anyone says. It’s the culture that has to change, not you. Once you’re truly able to acknowledge this and start loving, or simply respecting your body, you’re more likely to want to treat it well and nourish it, no diet necessary.
So if you’ve dieted in the past and failed, I want you to know right here and now that it’s not your fault, it’s the diet’s fault.
We’re all on a journey, don’t let progress get in the way of perfection.
About the Author: Michelle Yandle
Michelle Yandle is a Health and Nutrition Coach on her way to becoming a Clinical Nutritionist with The Holistic Performance Institute., She is also an international speaker with IISB, successful entrepreneur and two-time author with a focus on traditional diets for health, and nutrition coaching for Empowered Eating™.
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